TOURISM IRELAND'S new €47 million campaign encouraging visitors to lose themselves in Ireland's mists of time and fantasy is a hoot. I mean hot. It's on the money, writes The Irish Times' Kate Holmquist
A green and hilly island where leprechauns, storytellers, musicians and maidens lie in wait to delay you with their magic is precisely how the Americans, French, Canadians and British perceive us - but how able are we on this island to meet the challenge? If you haven't seen the campaign, I'll fill you in on the gorgeous ad that will be appearing in the best publications abroad.
Imagine a verdant land where people travel about in vintage VW vans from one spectacular vista to the next. Imagine, as they say, all the lonely people - Irish people - just waiting to waylay you and bring you into the pub for a few stories and rounds of Guinness, sprinkling you with magic dust as you head back to your hotel.
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